PDF Ebook , by Jacquie McNish Sean Silcoff
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, by Jacquie McNish Sean Silcoff
PDF Ebook , by Jacquie McNish Sean Silcoff
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Product details
File Size: 608 KB
Print Length: 288 pages
Publisher: Flatiron Books (May 26, 2015)
Publication Date: May 26, 2015
Language: English
ASIN: B00Q20ASVS
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The rise and fall of RIM.RIM rode technology disruption and created a company with $20 billion/year in revenue only to see it disappear by being disrupted themselves.Lots of lessons here.1) Even though the CEOs were reading the "Innovators Dilemma" they still had little perspective on how rapid disruption would happen to them. And even less of an understanding what to do about it. (The attempt to integrate the QNX software into existing products is a cautionary tale of technical debt, refactoring and plain bad engineering management.) The iPhone in 2007 should have been a wake-up call to both CEOs. Yet they both fell prey to the classic "disruption always looks like a toy to the incumbents" mistake.2) The company grew past the management skills of the founders. The insular nature of the founders, the Canadian entrepreneurial ecosystem, founder hubris and a feckless board ended any potential of a positive intervention. It took a complete meltdown to get the board to act.3) Mike Lazaridis, the technical CEO, fell prey to the "shiny object" syndrome. He discovered new technology (QNX) that he thought obsoleted the current software that drove the Blackberry handsets (Java). But instead of figuring out how to finesse the transition, he literally abandoned the existing development team (and revenue). A great example of how not to manage a technology transition.3) Dealing with major platform disruption usually takes radical structural changes, not new product features. The story unfolds as a slow motion car crash as the CEOs waited, way, way too long to recognize, let alone deal with it. There's a reason that turnaround CEO's downsize companies and focus on what's important. If you're the founder it's almost impossible to get rid of your favorite projects.Only quibble others have noted. The book barely mentions the changes Heins made, and almost nothing about Chens strategy.A great business book.
I followed the spectacular rise and quick decline of BB closely, as a consumer, a tech writer, and an investor, and I still learned a lot from 'Losing the Signal.' The story of how the founders met and ultimately became partners was well told as you realize how happenstance many of the factors leading to the partnership were: it might have not happened at all, quite easily. I was also taken with the descriptions of the early guerrilla marketing and how well it worked. I remember distinctly the first time I saw a BB and the instant tech lust for having my email available all the time. The decline of BB is perhaps a more familiar story, but 'Losing the Signal' enhances the drama with personal human stories: how the founders' genius and strengths ultimately became their downfall: the reliance on efficiency of network and battery use ignored the groundswell of desire for an always-with-me computer. A new wrinkle revealed by the book is the relationship between BB and the carriers, Verizon in particular. While Apple saw their customers as the millions of end users, BB saw Verizon as their customer, which ultimately let them ignore end-user demand. For the new ground covered, as well as the insider info which adds depth to the already-well-known material, 'Losing the Signal' is well worth your time.
I didn't realize the amount of ingenuity and innovation that came from Blackberry. Their story is very often overlooked when considering Google or Apple with respect to design thinking/innovation, but after reading this it is very clear that Blackberry began the archetype of innovator/technical & savvy business/marketing duo that seems to work in the tech space as well as some really innovative products based on design thinking and user experience (before this was really a buzz word in the space). Although they ultimately were "beat" by the Google's and Apples, the story is fascinating to read.
Two scrappy brilliant guys from Waterloo who set the world on fire ( after many ups and downs) by taking control of on your hip email and then created a smartphone marketplace that was eventually taken over by Apple, Android , Samsung and others. The authors did a tremendous number of interviews and got some very straight goods from the players involved. Rocket Builders was the first Canadian consultancy to use Blackberries and with our clients we were very involved from the early days right to the end. We even wrote a manual for RIM partners. owned shares for quite awhile and saw the disorder first hand. The book has many reasons for the fall, and they are all valid. I look at hubris and a particular Canadian tendency to let the technical guys run marketing, for far too long. The CEOs far outstayed their welcome as they were unable to realize (As few CEOS do) that there comes a time to hand over the reins to real enterprise managers, always long before they know, in order to grow and mature the company. Well written, valuable to any business person and student. Greta for a cross Canada flight. We wish John Shen well.
What a well written book!!So much research and details: it's just amazing. I'm a HUGE BlackBerry fan: at the early stages of this book I was swelled with pride at what BlackBerry had accomplished (I really didn't know they were THAT powerful) and then you kind of lose a bit of respect to the founders when you see how they handled situations. But I digress, or maybe not, the book is so well written that it makes you feel everything going on.Moreover, beyond BlackBerry, it helps you understand the mobile world and why it is what it is today.It's one of the very enlightening books I've read lately.
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