Download Ebook Marketing Strategy, Text and Cases

Download Ebook Marketing Strategy, Text and Cases

Complete and valid become the attribute of this book. When you need something trustworthy, this publication is number one. Many individuals additionally get Marketing Strategy, Text And Cases as recommendation when they are having due date. Deadline will certainly make someone feel so misery and anxious of their duties and jobs. Yet, by reading this book even little for little, they will be extra eased.

Marketing Strategy, Text and Cases

Download Ebook Marketing Strategy, Text and Cases

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About the Author

O. C. Ferrell is The James T. Pursell Sr. Eminent Scholar Chair in Ethics and Director of the Center for Ethical Organizational Cultures, Auburn University. He served as the Distinguished Professor of Leadership and Ethics at Belmont University and University Distinguished Professor of Marketing at the Anderson School of Management at University of New Mexico. He has also taught at University of Wyoming, Colorado State University, University of Memphis, Texas A&M University, Illinois State University and Southern Illinois University. He received his Ph.D. in marketing from Louisiana State University. He is past president of the Academic Council of the American Marketing Association and chaired the American Marketing Association Ethics Committee that developed the AMA Code of Ethics and the AMA Code of Ethics for Marketing on the Internet. He is also a former member of the Academy of Marketing Science Board of Governors and is a Society of Marketing Advances and Southwestern Marketing Association Fellow and an Academy of Marketing Science Distinguished Fellow. He was vice president of publications and is president-elect for the Academy of Marketing Science. He has received numerous awards, including the first recipient of the Marketing Education Innovation Award from the Marketing Management Association, a Lifetime Achievement Award from Macromarketing Society, an Southeast Doctoral Consortium award for service to doctoral students, the Harold Berkman Lifetime Service Award from the Academy of Marketing Science and the Cutco/Vector Distinguished Marketing Educator Award. Dr. Ferrell has co-authored 20 books and more than 100 articles and papers in journals such as Journal of Marketing Research, Journal of Marketing, Journal of Business Ethics, Journal of Business Research, Journal of the Academy of Marketing Science and Journal of Public Policy & Marketing.

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Product details

Paperback: 624 pages

Publisher: Cengage Learning; 6 edition (December 20, 2012)

Language: English

ISBN-10: 1285073045

ISBN-13: 978-1285073040

Product Dimensions:

8.2 x 0.8 x 10.2 inches

Shipping Weight: 2.4 pounds (View shipping rates and policies)

Average Customer Review:

4.0 out of 5 stars

37 customer reviews

Amazon Best Sellers Rank:

#53,987 in Books (See Top 100 in Books)

It's a mix of old school and new school style writing with small print that drags on at times, but the text and short case studies are up to date. My other textbooks for the MBA are much more readable so I don't think this was the best choice for the class, but full of information and is organized fairly well. It has only black and white photos and a few color graphs to illustrate the points, so it is a bit too old school for me.

Read this for an MBA class. It was pretty enjoyable. The case studies were the most interesting.I think the Marketing Plan section was a bit overdone for my taste but it was nothing if not comprehensive.I would recommend it for a marketing student

THANKS.

It was a book for MBA class, so...It worked; it had everything I needed; it was cheaper

Just fine

Great price

Delivered as promised. Book is in pretty rough shape and looks like it got a little wet at one point. Also had a few loose pages but none were missing. For the price it’s well worth it

This was required reading for an MBA class. The necessary strategic marketing content is included. However, this text is not an overly effective delivery of the content. The authors are entirely too wordy. Every chapter includes droning examples of the covered subject I realize this is offered to help student receive some form of real-world insight. However, it feels like the authors just added a bunch of fluff to increase the size of the text. There is ample opportunity to use more bullet points that would make critical content stand out. Instead, the authors use a "beyond the pages" approach and exhibit boxes. The exhibit boxes are not that bad yet also include way to much information. The exhibit boxes should be re-written to add only vital points to avoid cluttering the delivery and confusing students. I found the beyond the pages examples useless. They may be good stories (or not) yet are only helpful if your professor is testing you using that content.Overall, I suggest the above formatting and content changes. Again, the content is there and you an learn using this book. I just didn't like it.

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Ebook Download Painting Light and Shadow in Watercolor, by William B. Lawrence

Ebook Download Painting Light and Shadow in Watercolor, by William B. Lawrence

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Painting Light and Shadow in Watercolor, by William B. Lawrence

Ebook Download Painting Light and Shadow in Watercolor, by William B. Lawrence

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Product details

Hardcover: 133 pages

Publisher: North Light Books; 1st edition (March 1994)

Language: English

ISBN-10: 0891345779

ISBN-13: 978-0891345770

Product Dimensions:

9 x 0.5 x 11.2 inches

Shipping Weight: 1.8 pounds

Average Customer Review:

4.4 out of 5 stars

25 customer reviews

Amazon Best Sellers Rank:

#231,920 in Books (See Top 100 in Books)

I'm always searching for some extra bits of wisdom and advice with watercolors. I'm not a very good painter, but studying the masters is always good advice. There's always something to be learned - hopefully.William Lawrence has an effortless, unique style which I find both beautiful and instructive. His color choices alone are worthy of extensive study. But this book really is about light and shadow and choices that can be made when approaching a scene. But also, I really appreciate his overall philosophical approach to painting. He talks about how watercolor is often seen as pure technique, but painters need to consider what they're trying to SAY with their work, and that all paintings, even landscapes, can have emotional content conveyed through various choices made by the artist. Interesting stuff, and it gives me much more to think about than simply "is this wash too wet, or not we enough?", or whatever.The book is broken into chapters with different topics. I find Mr. Lawrences writing style to be entertaining and humorous but most importantly he is good at conveying what he is trying to teach - and there are plenty of visual examples to relate to what is being said in the text. There are full color pictures on every page - sometimes many on a page. Some are completed works, some are sketches, some are tonal value studies, etc. My favorite parts are where he shows a painting from start to finish in stages and explains his choices. There are even places where he shows two completely different approaches to a scene.Some art books are fun to read and nice to look at but don't offer much in the way of real instruction. This book is instructive as well as entertaining, and it has quickly become one of my favorite art books. Will it make you a better artist? It's certainly possible, but everyone's results vary. I only do watercolor and pencil sketching, and the information in this book can be applied to both.

What can I say? I wish I bought the last copy, no one else will see this book!!! Im kidding of course.No matter what I say in my review, there is people will never get it, like the one who give this book one star.There are several extremely important concepts presented in the book you probably seen in the other sources but Mr. Lawrence gave his most concise and simple presentation in one book.

I've always loved Skip Lawrence's work, so was thrilled when I found this great book! Very fresh approach, and I learned very much. My painting improved already just from the lessons I've learned in this book, to the point that it's been a bit of a breakthrough for me. I'm going to read it again and I know I'll pick up more. Thank you, Skip Lawrence!

Don't know if I'll every need another book on watercolor painting!I have not seen anything to even rival Skip Lawrence's teaching techniques. His explanations are easy to understand. Your paintings will improve rapidly. I know mine did.For the price this is the definitive book. Joseph Zbukvic is just as excellent a teacher, but you'll pay 10-20x what Skip's book is, and it will be used!

He is by far one of today's great artist. I borrowed this from an artist and knew I would be helping my professional art career by studying it especially love his found and lost edges. As an artist I have learned less is more and simple is hard. Leaving room for the viewer to get lost in the work and " participate emotionally" is where the magic begins and great art is made.

This gives a sophisticated method of seeing light and shadow for your painting. Understandable images for examples. Artist tends to be a bit more abstract in philosophy but is helpful for most genres.

This is a great book for watercolorists of all levels, both beginning and advanced. It is a shame that more books are not like this one - too frequently, I see books that are either watered down (even for beginners), or they are so style-specific that they teach you how to paint just like the artist (without leaving room for you to express your personal style). I would highly recommend this book to anyone who likes watercolors, particularly people who like color or who prefer a looser yet still realistic approach (using loose brushstrokes but not abstractly).

A Refreshing technique for painting. Insightful, detailed and encouraging. Changed how I address dealing with a scene. A lightbulb went off when viewing the old masters and modern day artists. I only wish he had written other books.

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Download PDF Workbook

Download PDF Workbook

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Workbook

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From the Back Cover

This practical workbook is designed to promote individual success in the classroom, on the certifying exam, and in the clinical setting. Providing several opportunities for students to preview, review, practice, and reinforce textbook material, the Workbook for the Long-Term Care Nursing Assistant stimulates students to think critically, improve test-taking skills and apply what they have learned. Key Features Include: Fill-in-the-Blank exercises that reinforce vocabulary words and their meanings Case Studies with in-depth, real-life scenarios that enhance critical thinking and problem-solving skills Competency Review Multiple Choice Questions that expand understanding of chapter material and provide certification exam preparation Practice Exercises that challenge students to apply what they have learned by engaging in a variety of hands-on activities Guidelines for Test-Taking, Test-Taking Skills and Test-Taking Tips designed to help reduce anxiety and improve confidence and test scores Guidelines for Learning that demonstrate how to take full advantage of the features in the textbook and Workbook

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Product details

Paperback: 112 pages

Publisher: Pearson; 3 edition (July 22, 2004)

Language: English

ISBN-10: 013118024X

ISBN-13: 978-0131180246

Product Dimensions:

8.4 x 0.4 x 10.8 inches

Shipping Weight: 11.2 ounces

Average Customer Review:

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Amazon Best Sellers Rank:

#2,218,747 in Books (See Top 100 in Books)

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Download Cardiovascular Care Made Incredibly Visual! (Incredibly Easy! Series®)

Download Cardiovascular Care Made Incredibly Visual! (Incredibly Easy! Series®)

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Cardiovascular Care Made Incredibly Visual! (Incredibly Easy! Series®)

Download Cardiovascular Care Made Incredibly Visual! (Incredibly Easy! Series®)

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Product details

Series: Incredibly Easy! Series®

Paperback: 256 pages

Publisher: LWW; Second edition (June 9, 2010)

Language: English

ISBN-10: 1608313395

ISBN-13: 978-1608313396

Product Dimensions:

8 x 1 x 9.2 inches

Shipping Weight: 1.6 pounds (View shipping rates and policies)

Average Customer Review:

4.7 out of 5 stars

91 customer reviews

Amazon Best Sellers Rank:

#635,155 in Books (See Top 100 in Books)

I bought the kindle version of this book. I would definitely recommend the hardcover version. The first few chapters weren't that helpful but I found that as the book progressed it became more useful. It was a good resource for charting purposes (ie here are 10 abnormalities for this system and their general description). The pictures (and there were a lot of them) usually helped illustrate the abnormality. There were times that I felt the book went way to in-depth on certain aspects and other times where I felt it glossed over certain concepts or procedures that I wish it would have covered. All in all, I would give it 4/5 stars. Maybe not worth the $30 I paid for it, but if you could find a used copy for 10-20 it's worth the extra help.

A paramedic partner of mine recommended this series of books to me (he had the pathophysiology one), and after seeing his I immediately bought them all. I'm an EMT and don't actually have to know anything in this book, but I plan on medical school, so I read everything that'll give me a head start.The information is this book is presented with such incredible simplicity it puts every other textbook I've ever come across to shame. Providing visuals helps a lot, especially since some of them are utterly ridiculous and hilarious at 4AM on an ambulance. I learned more from this book than a lot of paramedics know about cardiology. I strongly recommend this one and all the others in the series to anyone at any level of healthcare.

Book is easy enough to follow - not as in depth as I would like it to have been and the "visual-ness" of it isn't too great either - sometimes there are just silly cartoons on the pages that don't have too much to do with the actual content. I bought this book as I'm starting out on a cardiac floor (RN) and for me it's just a basic overview with just OK visual aids.

Item arrived as described. Really enjoy reading this book. Very helpful in understanding the cardiovascular system. This book has awesome illustrations.

Easy to read and retain the information.

I have about books 10 from this series. I bought this one just to brush up on general cardiology knowledge when moving from the ICU to the Cardiac Cath Lab and it was quite helpful. I wouldn't have gotten through school without them. They are great for getting a solid overall view of a subject. Great for students.

Helped me pass Cardiac, good buy if you need a extra help in class

Great easy to read & understand-even for quick 'refresher' review

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Cardiovascular Care Made Incredibly Visual! (Incredibly Easy! Series®) PDF

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